Archive for the 'Marketing' Category

Google Sites for everyone: GeoCities 2.0?

Wednesday, May 28th, 2008

Google announced on its official blog late Wednesday that Google Sites, its simplified Web site creation service, is now available to any registered Google user.

Google Sites for everyone: GeoCities 2.0? | The Social - CNET News.com

eBay sellers to be banned from criticizing buyers

Wednesday, February 6th, 2008

In a move to curtail retaliation by vengeful sellers in its feedback system, eBay plans to prohibit sellers from posting negative feedback about their customers.

eBay sellers to be banned from criticizing buyers | Tech news blog - CNET News.com

Target tests electronics 'recycling' program

Wednesday, November 21st, 2007

Way down at the bottom of the electronics section on Target.com is something you'd miss if you weren't looking for it: a tab called "Pre-owned Electronics."

Target tests electronics 'recycling' program | Tech news blog - CNET News.com

Mobile ads are coming

Wednesday, November 14th, 2007

Mobile advertising is still in its infancy, and already it's despised by some users of wireless devices. Nonetheless, it seems destined to become a major factor in the growth of the mobile Internet.

You may hate them, but mobile ads are coming

Tips for Improving Your Online Marketing Campaign

Friday, May 18th, 2007

Surprisingly excellent information from CNN.com:

So you want to change the world — or at least a little part of it — using the power of the Internet? Here are some tips to help get you started.

How to run an online campaign - CNN.com

Getting Your Site on Google

Friday, May 11th, 2007

Many small business owners assume that getting listed, or "indexed", by Google's search engine is a matter of flipping a switch or two, or simply submitting your site to Google. I'm here to tell you that it's a whole lot more complicated than that.

The most important thing to understand is that it will take time for your site to gain legitimacy in the eyes of Google, but there are some things you can start to do to help.  Whatever you do, don't follow any suggestions of over-zealous marketers who claim to get you to the top of Google.  They are scam artists and are likely to get you banned from the Google index for trying to scam the system.

Above all, remember that Google's interest lies not in publicizing your business through its search results, but rather providing the most relevant and worthy results to searchers. This is precisely why Google has garnered such great success as a search engine.

The million dollar question is: how do you make sure that Google thinks your site is relevant and worthy? Well, it's not an easy question to answer- a whole industry called SEO (Search Engine Optimization) has been built around improving search engine rankings for businesses. Unfortunately, many of these companies are unscrupulous.  The truth of it is, there's no one magic factor that can pop you up to the top of Google's search results overnight, but over time, if you are building a worthwhile site, you are sure to be noticed.

Making sure to include articles and interesting content on your site- and submitting that content to other sites as well, is one great way to improve your Google ranking.