Archive for the 'Advertising' Category

JiWire Offers Ad-Supported Wi-Fi for iPhone and iPod Touch

Tuesday, January 22nd, 2008

Wireless advertising network JiWire has announced that it will offer iPhone and iPod touch free Wi-Fi Internet access in select locations in exchange for viewing a JiWire-supplied ad.

JiWire Offers Ad-Supported Wi-Fi for iPhone and iPod Touch - New York Times

Microsoft Sells Banner Ads on MSN Mobile

Wednesday, December 12th, 2007

Microsoft Corp. has started placing advertisements on the U.S. version of MSN Mobile, a Web portal for cellphone browsers that connects users with Hotmail, instant messaging, search, news and other content.

Microsoft Sells Banner Ads on MSN Mobile - New York Times

Mobile ads are coming

Wednesday, November 14th, 2007

Mobile advertising is still in its infancy, and already it's despised by some users of wireless devices. Nonetheless, it seems destined to become a major factor in the growth of the mobile Internet.

You may hate them, but mobile ads are coming

Seagate to repay customers over inaccurate gigabyte definition

Friday, November 2nd, 2007

Seagate Technology LLC has agreed to settle a lawsuit by offering customers who purchased a hard drive from the company during the last six years a cash refund or free backup and recovery software.

Seagate to repay customers over inaccurate gigabyte definition

Google Expands Print Ads Program

Tuesday, July 17th, 2007

From the New York Times:

Google plans to announce today a significant expansion of its Print Ads program, in which advertisers purchase ads in newspapers through the Web. The company introduced a limited test program last November in which 50 newspapers sold ads to 100 selected advertisers through Google's computer system.

Google to Expand Program, Giving Newspapers a Lift - New York Times

Tips for Improving Your Online Marketing Campaign

Friday, May 18th, 2007

Surprisingly excellent information from CNN.com:

So you want to change the world — or at least a little part of it — using the power of the Internet? Here are some tips to help get you started.

How to run an online campaign - CNN.com

Google Tests an Ad Idea: Pay Only for Results

Wednesday, March 21st, 2007

For those of you who use Google Adwords, a very powerful way for even the smallest of small businesses to get in on the online advertising game:

The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action, be it purchasing a product, subscribing to a newsletter or signing up to receive a quote from a mortgage broker or car dealer.

Google Tests an Ad Idea: Pay Only for Results - New York Times

Google Testing TV Ads in California

Monday, March 12th, 2007

Google may be making a move into the television advertising market, according to TechCrunch.  Google is one of the dominant advertising force on the Internet, selling keyword-related ads for Google searches.  (Those "sponsored links" you see on the side of the search page.)  Google's financial success is largely due to its innovations in making advertising easy and accessible to everybody from big corporations down to the Mom and Pop shops.  After having recently moved into radio advertising, it will be interesting to see how the move into television pans out.

The WSJ is reporting (behind paywall) that Google is conducting a small scale test of television advertisements in the Northern California town of Concord (east of San Francsicso), and there are additional rumors that Google is close to signing a deal with Dish Network, a satellite television provider, to supply advertising to its television subscribers.

Google Testing TV Ads in California